![]() ![]() The picture was pretty: they were on track to grow exponentially and finally carve their place on the market. Already at the end of 2017, Alta had recorded skyrocketing sales, hired a new Chief Revenue Officer, and added 36 new distributors to its expanding network. Its lineup was now four models strong with a fifth one scheduled to come out during the year and the company had managed to slash its prices by 30%, making the bikes more accessible. The world was finally ready for electric bikes.īy the time 2018 rolled in, things were looking up for the company. The bikes even proved to be fierce competitors in the dirt, participating in number of motocross events and even getting a few wins. Both the XM and SM were generally well received on the market despite the unsettling new reality of the absence of a clutch lever and gear shifter. ![]() In 2016, the company gave the world its very first electric bike model, the Redshift. While Zero soldiered on, trying to crack the market’s hard shell, Alta waited close to a decade to follow in the tracks and launch a bike of its own.Īlta Motors co-founder and CEO Mark Fenigstein told Business Insider that it was the explosion of Tesla’s popularity that sparked the demand for electric motorcycles and helped propel Alta forward. The company was founded more or less at the same time Zero Motorcycles released what is considered to be the first modern electric motorcycle, the X. While some people still use the term “startup” to define Alta Motors, the company has actually been around since 2007.
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